Even if you approach smaller group of people your approach is effective and you get more positive results. It is most likely that you're struggling in your mailing list MLM business, doing it the old fashioned way that you have been taught by your sponsor in the primary business that you're in. You have run out of ideas to market your business to a specific target mailing list audience after you have called you friends and family and wasted time buying useless MLM mailing list that don't work 97% of the time. So you have gone onto the internet to find an alternative to market your business with. What you should do first is build a list and then mailing list market to that list. There is no other way around it if you want to succeed on the internet. Building your list is crucial because it builds rapport and trust with your prospects and enables you to market to them mailing list future products or services that you may provide. A lead capture page is a good way start off on your products or services. It is simply a marketing tool stating what products or services you offer. In addition,it is a sign up form that asks for your name and email mailing list address (contact number is optional). This is a form used to communicate on the internet and build a relationship with that list as they expect to get emails from you to learn about your product or service mailing list after they have gone to your lead capture page. It is important to give value and good, relevant content. If you don't do that you will lose your subscribers.