It was considered to be an avant-garde organization at that time with a design style that broke with tradition. The organization is mainly composed of artists, designers and architects. Representatives of the Vienna Secession style include Hoffman, Aubridge and others. Among them, Hoffman's design style was influenced by Charles Mackintosh, and he was inclined to vertical and grid, so he often saw square design elements in his design works, and the vertical and horizontal straight lines finally formed in his design works. and grid decorative features, are obvious features that symbolize separation. In addition, Klimt is also a representative of the Secession, and his main work is a graphic designer.
In his graphic design, he mainly uses simple geometric Image Manipulation Service figures as the composition frame, and uses bright colors with a sense of splendor. In the later development, Klimt began to pay attention to the use of Chinese characteristics, mainly using traditional Chinese dramas and patterns as the background, adding a sense of richness to the picture, so as to show the characteristics of Chinese art in the design works. 2.3 German "Youth Style" An important part of the Art Nouveau movement is the German "youth style".
Because the German people have a rigorous attitude, their rational thinking and concise thinking pay more attention to the simplicity of design, so they prefer the use of straight lines. And because of its character traits, the romance and sophistication of the curvaceous style, it does not attract the attention of the German people. In the German "youth style" design, Behrens is known as the founder of modern German design with the expression of straight lines and rational thinking. When Behrens worked on graphic design, he focused on letters and simple geometric shapes. For example, the electric fans, some kettles and other works designed by him only focus on the corporate identity design. It is the company logo designed for the German General Electric Company, which is still used by the company to this day.