He, who is only 22 years old, has become the focus of attention for a while due to the recent video connection with Apple CEO Cook.
The content of the video still continues He's consistent view of humanities in science and technology. The dialogue between young Chinese college students and the CEO of a world-class technology company with a high reputation outlines a cross-cultural and inter-generational image, which has won a lot of praise.
On February 19, Foreign Ministry Spokesperson Wang Wenbin reposted this video from station B, giving a thumbs up to China’s Generation Z, praising the spirit of “working together in the same boat” mentioned in the video, and calling for efforts country email list for an open and inclusive world and for the common good of all mankind. make a contribution.
Balance at station B
In fact, although Generation Z is still the mainstream of Station B, the users of Generation Alpha (people born after 2010) and even UP masters have been continuously flowing into Station B.
For example, "Primary School Student Vita Jun", the UP master of the science and technology area, already has 244,000 fans. Even if his videos are relatively hard-core programming knowledge, such post-10s creators are no longer rare at station B.
Balance at station B
It has become a worldwide trend for young creators to become louder. For example, among the top ten Youtubers in the past few years, Ryan of the Ryan Toys Review channel is a young boy born in his 10s, and his toy review videos are very popular.
The rejuvenation of UP masters is only an aspect of the content ecology of Bilibili. Later, it reflects that the composition of Bilibili creators has become more and more abundant; in the early Bilibili, it was a two-dimensional video community. Demand is becoming more and more diversified, so the creators of station B are also more inclusive.
Chen Rui once said: "Bilibili will always be a community."
In a content platform with prominent community attributes, how to maintain a good community atmosphere and content quality, the key often lies in the situation and changes of content creators; a more obvious phenomenon is that many creators are mature now, more affected by Inspiration from other creators and constant creative training.
He's popularity is not an accidental event. In an interview, he said that he had been greatly influenced and directly encouraged by seniors in related fields.
Peng Lin, the founder of Aifu Technology, is one of them. He said bluntly that 10% of his outlook on life is learned from Peng Lin’s videos. He believes that Peng Lin’s evaluation is not cold, but has humanistic care and romanticism. of.
"This really feels quite good for a classmate who just started watching the evaluation video on the 13th and 4th."
This can also be reflected in the conversation between He and Cook. In the 18-minute video, they exchanged many topics including education, public welfare, sports, and even life choices.
On the other hand, after the video became popular and attracted more and more people's attention, student He was constantly affirmed and motivated by fans. For this reason, he also produced a video of "Photo with 6 million fans" and created a special video for this special "Group Photo" designed a web page.
Balance at station B
On the basis of the influence of their predecessors, the creators of the new generation are creating more mature content, and at the same time, they are also seeking their own way of expression.
To a certain extent, He's experience is only a microcosm of the content ecology of station B. In the past year, more diverse and high-quality creators such as Luo Xiang and IC Lab have appeared one after another.
The characteristics of the new generation of creators are that their relationship with users is getting closer and closer, and they are willing to try new content forms. For station B, UP masters (creators) create content, content attracts users, users become fans, Fans encourage UP masters to re-create, and even users themselves become UP masters, forming a cycle of content ecology at station B.
1. Videoization goes a step further
"Video representation should be a theme in the content space for the next decade."
Zhang Xiaolong expounded this point of view in this year's WeChat public class speech, and WeChat's acceleration in video over the past year is extremely obvious.
As a rookie in this video wave, station B is still in a rapid growth channel. In August 2020, the monthly active data of station B exceeded 200 million.
The financial report of Station B shows that in the Q3 quarter of 2020, the number of monthly active UP masters increased by 51% year-on-year to 1.7 million, and the average monthly video submissions increased by 79% year-on-year to 5.6 million; in the third quarter, station B added millions of new video users. The number increased by 73% year-on-year, and the number of UP masters with more than 10,000 fans increased by 75% year-on-year.
With the continuous growth of users, coupled with the unique community characteristics of Bilibili, Bilibili has become more and more attractive to video creators.
IT Times has counted the changes in the top 100 UP owners of station B in the past three years. There are 49 UP owners newly selected as the 2020 Top 100, but there are still more than 20 UP owners who have been shortlisted for three consecutive years.