The important thing is not to let the numbers scare you. 90% growth sounds like a lot, but if you think of it as 3% growth above natural growth, it becomes much more manageable. Here are three ways to boost your Shopping campaigns. Campaign segmentation One of the biggest challenges with Google Shopping has always been the fact that unlike regular text ads, there is no keyword targeting. The lack of keywords makes it difficult to set different bids for different search terms because you depend on Google to match the most relevant keywords with your products. As a PPC
manager, you want to have as much control over your accounts as possible. But, at first glance, this doesn't seem possible in Google Shopping, as we can only adjust bids at the product or product group level. As a result, we end up bidding the same for queries jewelry retouching service that have a different consumer intent – ​​and spending budget when the likelihood of conversion is low. By creating three separate campaign types - Generic, Designer, and Fallback (optional) - with a shared budget, you can apply a combined strategy of campaign priorities, bids, and negatives to filter query traffic to the appropriate campaign. Think of this strategy as a funnel, where you use the
high priority label to filter low-converting queries into a campaign for which you can set a lower bid. By adding designer names as negatives to your generic campaign, you can ensure that these high-converting queries are funneled to another campaign for which you can set a higher bid. This segmentation method will dramatically improve the effectiveness of your Shopping campaigns by allowing you to bid higher on queries that are more likely to convert and lower on queries that are less likely to convert. This type of campaign segmentation has proven to be a very successful long-term strategy. Offer management